Are you trying to build a web presence? Is search engine ranking important to you? Are you trying to sell online, but your site has hardly any visitors? Are your visitors just coming and going without buying anything?
You need somebody to optimize your site, so that it gets higher rankings in search engine listings. Overall, this is called Search Engine Optimization (SEO). There are many companies that can counsel you on how to design your site so that it attracts the most visitors or that can do it for you for a fee.